Basic Attention Token

Basic Attention Token (BAT) logo

Basic Attention Token is an approach for blockchain-based advertising. It improves the efficiency of digital advertising by creating a new unit of exchange between publishers, advertisers and users. The token can be exchanged by publishers, advertisers and users. It all happens on the Ethereum blockchain.

Description

Basic Attention Token (BAT) – Revolutionizing Digital Advertising

Basic Attention Token (BAT) is a blockchain-based advertising system, that aims to change how ads are served. It is built on top of the Ethereum blockchain and uses a browser called Brave. Brave is an open-source, privacy-centered browser designed to block trackers and malware. Brave utilizes blockchain technology to anonymously and securely track user attention. The objective of Basic Attention Token is to display fewer ads users and at the same time improve the content that they see.^[1] The ICO of Basic Attention Token (BAT) started in May 2017.

Concept

Basic Attention Token (BAT) improves the efficiency of digital advertising by creating a new unit of exchange between publishers, advertisers and users. It all happens on the Ethereum blockchain. The value of the token is based on user attention, which simply means a person’s focused mental engagement. Users can block ads, pay to see different ads, or view ads and earn BAT tokens in exchange.^[2] On the other hand advertisers achieve higher returns on investment through better targeting and reduced fraud. All this happens while the anonymity of the user is ensured.^[3]

Market Information

Basic Attention Token is currently listed on the following exchanges: Binance, Changelly, Bittrex and Cryptopia.